Generic names and mislabeling conceal high species diversity in global fisheries markets
Donna‐Mareè Cawthorn Charles Baillie Stefano Mariani First published: 22 June 2018 https://doi.org/10.1111/conl.12573 European Union, Grant/Award Number: 701737. Editor L. Roman Carrasco Abstract Consumers have the power to influence conservation of marine fishes by selectively purchasing sustainably harvested species. Yet, this power is hindered by vague labeling and seafood fraud, which may mask market biodiversity and…